Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a way to improve their information collection procedures. While it needs a lot more technical knowledge than normal GTM and may introduce extra prices, it can cause greater accuracy and more reliable information
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on an internet site, using pixels, is having problem with altering internet browser personal privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other platforms is less exact than it needs to be.
Server-side monitoring is an extra secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by advertisement blockers or various other safety procedures. This gives extra exact information and an extra full image of customer trips throughout networks.
Furthermore, this sort of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and supply accurate, consistent information that is less susceptible to disturbance.
This sort of tracking also allows organizations to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it reaches third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also made use of to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to accumulate data from customers.
4. Easier to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web internet browser constraints. This implies that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the scope of information monitoring and gives companies extra control over transmission, making it typically more reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising devices last-click attribution on the web server. This allows you to have more precise information and helps make sure conformity with privacy policies such as GDPR. Additionally, it additionally avoids the monitoring constraints imposed by browsers and ad blockers.