Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more dependable data
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. More accurate data
The standard approach of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is an extra secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less most likely to be impacted by advertisement blockers or various other safety actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as call and in-store sees, which can be hard for pixel-based monitoring. This adaptability provides marketing experts extra possession over the information they send out, and makes it simpler to adhere to different data laws. It's also a whole lot much less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback URL.
2. Much better control over data.
Server-side tracking allows organizations to accumulate and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help online marketers make more enlightened advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause data collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these limitations and provide exact, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as different web browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie information and will not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place beyond your website.
On top of that, server-side tracking enables you to catch user information directly by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your site's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to set off event-based advertisements, performance marketing campaigns such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to accumulate data from individuals.
4. Easier to carry out
Server-side monitoring is a data collection procedure that happens on the web site's very own server, bypassing internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of information monitoring and gives companies more control over transmission, making it typically extra dependable. Because of this, it's much less prone to information difficulties brought on by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your advertising and marketing devices on the server. This allows you to have more exact information and helps make sure conformity with personal privacy regulations such as GDPR. Additionally, it additionally stays clear of the tracking restrictions enforced by internet browsers and ad blockers.